About

Built on results, but driven by story.

Hi, I’m Ashley.

My heart flutters when a 4am living-room conversation turns into a plan and from there, something that actually exists. (Also when I’m listening to house music).

I’m a growth marketing strategist and content director who has spent years building and scaling leading DTC brands across technology, fashion, beauty, music, hospitality, subscriptions, and consumer goods. I’ve managed millions in ad spend, led content programs, set up bespoke measurement and attribution systems, and most importantly — proved that it’s possible to drive real sales and sign-ups through experimentation and storytelling.

I created jackal studio to live at the intersection of media performance and creativity.